PRIVACY POLICY

1. INTRODUCTION

This privacy policy is complimentary to, and should be read and understood together with, the terms and conditions of use of Because Media, all of its stakeholders, subsidiaries the subsidiaries of Because Media’s subsidiaries and respective holding companies, the subsidiaries of such holding companies, divisions and affiliates and partners (“Because Media”). Reference to Because Media in this Privacy Policy shall be deemed to be a reference to the relevant legal entity which operates the website concerned.

2. THE GENERAL PRINCIPLES OF OUR PRIVACY POLICY

2.1 This privacy policy covers how we treat your personal information collected electronically when you use the Because Media website (the “Site”), register or apply online for any Because Media products or services, or when you contact Because Media electronically.

2.2 Because Media respects your privacy and your personal information and for this reason, we take care to protect your personal information and to keep it confidential.

2.3 When dealing with your personal information we apply the following –

2.3.1 Because Media will take all reasonable care to protect your personal information, subject to legal obligations that we may be subject to;.

2.3.2 Because Media will not use your personal information contrary to any enforceable legal provision. We will seek your permission where required.

2.3.3 By using the Site, registering or applying online for any Because Media products or services, or contacting Because Media electronically, you provide Because Media with your express written permission to share your personal information within Because Media, in the ordinary course of Because Media′s business, including for purposes of providing you with the relevant products and services. You may revoke this consent in writing at any time.

3. WHAT DO WE MEAN BY PERSONAL INFORMATION

Personal information refers to information that identifies or relates specifically to you which we acquire directly from you, for example, your name, age and identity number, marital status, spoken language, contact details or any other information you use to register for the website and all related information which you provide to us will also be regarded as personal information.

4. HOW WE COLLECT YOUR PERSONAL INFORMATION

Whenever you use the Site, complete an application form, contact Because Media electronically, or use one of the products, services, facilities, tools or utilities offered by Because Media on the Site, Because Media will collect your personal information.

5. WHY WE COLLECT AND USE PERSONAL INFORMATION

5.1 In order to make your use of the Site and the products, services, facilities, tools or utilities offered on the Site as informative and successful as possible, it is necessary for Because Media to find out exactly what you need and want. The following are some of the reasons (i.e. disclosed reasons) why Because Media would collect your personal information –

5.1.1 for Because Media to process your instructions or requests;

5.1.2 for Because Media to ensure that we meet your needs, Because Media may collect and analyse your personal information and combine all the information that we have about you for research and statistical purposes. We may also use your personal information to personalise and tailor our services to meet your needs;

5.1.3 for Because Media to send you our newspapers, magazines and newsletters, promotional material or details which we think may be of interest to you subject to applicable laws, once Because Media has collected and analysed your personal information,;

5.1.4 to conduct market research;

5.1.5 to provide your details to the seller of the products and/or services you wish to inspect/ purchase;

5.1.6 to contact you in the future at your request; and

5.1.7 to conduct academic research. This research is conducted to evaluate and improve Because Media’s product offerings. You are advised that information may be shared with third parties such as academics and researchers. All information collected for research purposes will be kept strictly confidential and all data will be depersonalised. No personal information will be made available to a third party without your written consent. If we publish the results of this research, you will not be identified by name.

5.2 Your privacy is important to us and we will therefore not sell, rent or provide your personal information to unauthorised third parties for their independent use, without your consent. If at any stage after you have given Because Media your consent, you no longer wish Because Media to use or share your personal information, you may at any stage withdraw your consent.

5.3 You accept that we may store your personal information outside of the region or country that you may submit or use it in.

5.4 We may enter into business arrangements with third parties and as such our customer base belongs to us and is one of our more valued assets. If we do this, customer information will be one of our transferrable assets.

5.5 We collect and freely use and distribute non-identifying and aggregate (added up) information for the purposes of upgrading our Site and making it easier for you to use. This information does not include your personal Information.

6. PROTECTION OF YOUR PERSONAL INFORMATION

6.1 Because Media values the information that you choose to provide and will take reasonable steps to protect your personal information from loss, misuse or unauthorised alteration. The information Because Media has, concerning Because Media clients, is stored in databases that have built-in safeguards to ensure the privacy and confidentiality of that information.

6.2 When you use the products, services, facilities, tools or utilities provided by Because Media on the Site, you may be given an access number, user name, password and/or personal identification number (“PIN”). You must always keep your user name, access card, password and/or PIN a secret and ensure that you do not disclose it to anyone.

6.3 Because Media cannot be held responsible for security breaches occurring on your electronic device (personal computer or other electronic device used to browse the Site), which may result due to the lack of adequate virus protection software or spyware that you may inadvertently have installed on your device.

7. CORRECTION OF PERSONAL INFORMATION

If you ever want to update or correct any of your personal information held by Because Media, you can e-mail us or you can phone our contact centre.

8. PERSONAL INFORMATION HELD BY OR DISCLOSED BY YOU OR BECAUSE MEDIA TO A THIRD PARTY

Because Because Media is not responsible for any representations or information or warranties or content on any third party website (including third party websites linked to the Site, websites facilitated by us or websites that serve as social networks like Facebook or Twitter), Because Media does not exercise control over the privacy policies of these third parties and you should refer to the privacy policy of these third parties to see how they protect your privacy.

9. COOKIES

Because Media uses cookies. The word “cookie” refers to information that is sent from the Site to your hard drive, where it is saved. In this way, the next time you use the Site, Because Media will know who you are and that you have visited the Site before. We also collect information about how you use the website, your preferences and past browsing history. Read more HERE

10. CHANGES TO THIS PRIVACY POLICY

10.1 Because Media may amend this privacy policy from time to time. Because Media will give you notice of any material changes within a reasonable time, however, we recommend that you familiarise yourself with this privacy policy regularly.

10.2 The current version of this privacy policy will govern the respective rights and obligations between you and Because Media each time that you access and use the Site.

11. WHICH LAWS APPLY TO THIS PRIVACY POLICY

This privacy policy is governed by the laws of the Republic of South Africa, and you consent to the jurisdiction of the South African courts in respect of any dispute which may arise out of or in connection with the formation, interpretation, substance or application of this privacy policy.

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